Search engines send out "spiders" throughout the web to look at websites and report back to them about what they found. Spiders are robotic, automated programs. By adding invisible pieces of information into your website called meta tags, we make it easier for these spiders to find your site and list it. Meta tags give spiders information such as the title of your website, a description of your services and/or products, and keywords. As an Acuity client, we will help develop a search engine-friendly title and description, and add up to 20 key word phrases to your new website at no extra charge.

Pay Per Click Website Advertising

To improve traffic to your new website you may want to consider using Pay-Per-Click (PPC) .

The basics of PPC are straightforward. Advertisers bid against one another in an auction format to position text advertisements for their sites displayed on search engine result pages. When PPC advertisements are clicked on, the advertiser will pay the fee associated with their bid. How high your site ranks depends on how much you are willing to bid. Whoever pays the top bid shows up in the first position. The others follow in ranking based on the amount they bid.

For example, with Overture, (a Yahoo subsidiary who distributes paid listings to search engine partners) the advertiser bids specific keyword phrases to raise their site to or near the top of those keyword search results. Bidding on Overture start as low as 10 cents but can go up to $50 and more, per click! The actual cost per click is based on the level of competition for each key word phrase. Visit www.overture.com and click on advertiser center link to learn more about PPC.

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